Plainly Inc.
Plainly designs consent literature and clinical communication that adapts to who a patient actually is — not a single form written for whoever happened to draft it.
Get in touch See our approachThe problem
Patients navigating a new language, lower health literacy, an unfamiliar clinical setting, or a different lived experience are routinely asked to agree to procedures using materials that were never designed with them in mind.
That gap between "we told them" and "they understood" sits at the centre of some of healthcare's hardest problems — and it's largely gone unaddressed by tools built to solve disclosure and compliance rather than comprehension.
Our approach
Built from direct clinical experience of where consent conversations actually break down in practice, not from a spec written at a distance from patients.
Designed to measure and improve genuine understanding, not only to meet a legal disclosure standard.
Developed in partnership with the patients and communities it serves, rather than assumptions made on their behalf.
Designed to work within how hospitals, clinics, and research teams already operate, not to demand they change around us.
About
Plainly was founded by a practising clinician who kept encountering the same problem from the other side of the consent conversation: materials that assumed a level of literacy, language, and familiarity with medicine that not every patient has. Plainly exists to close that gap.
Contact
We're an early-stage company and are keen to hear from clinicians, hospitals, research teams, and funders who care about patients genuinely understanding what they're agreeing to.